We’ve all experienced the frustration of drop-off. The ‘hot lead’ that cools off unexpectedly. The exciting demo session that results in radio silence. The subscription that doesn’t renew, the member that doesn’t participate, the free trial that never gets used. There are lots of reasons for all of the above. Some you can control, others […]
In many ways, 2022 was a year of widespread resetting. Societal, Governmental, economic, and technological changes brought about new opportunities and challenges for business leaders. In 2023, we will see a more pragmatic approach with organisations consolidating the many shifts made in 2022, into long-term business operations (the rise of hybrid work is a good […]
Community managers obviously understand the power of online communities for knowledge sharing and community networking. But how to actually see and prove the value of online communities for business growth? The answer to that question and many more can be found in Zapnito’s new online community. A place centring on community-led growth. There you will […]
Your community can be the key to growing your business, but only if you are able to effectively guide your members from Acquisition to Adoption, Retention to Advocacy. Join Zapnito’s CEO and Founder, Charles Thiede, and other community leaders for an exclusive workshop on how to make sure your business has the foundations in place […]
Why do people use your B2B community? Is it a nice to have – a place to browse content and dip into conversations when they (rarely) have a spare moment at work? Or is it a must-have – a go-to source of knowledge, support and peer-to-peer advice that makes their job that bit easier? A […]
”Culture is the name for what people are interested in, their thoughts, their models, the books they read and the speeches they hear’‘ – Walter Lippmann Think about the best communities you’ve come across, what do they have in common? They could do a number of things, like unite a group of people around a […]
It’s a tough time for B2B media and the information industry. Advertising budgets are declining and editorial staff are shrinking, yet they are expected to continue to reinvent and evolve their offering, adding new digital features to keep their audience engaged and interested. B2B media teams are increasingly expected to do more, with less – […]
The way that members interact with membership associations has been evolving since the birth of the Internet. The Covid-19 pandemic caused another significant shift in member and association relations with 47% of associations reporting a decline in membership in 2021. Now, with many individuals and organizations facing budget cuts and economic volatility, there is yet […]
Some things are as true as time itself. One of those is that B2B sales is longer, and in many ways, harder than selling to the public. Cycles are months, if not years, long. And business budgets are subject to great scrutiny, especially if the market is volatile. But get B2B sales right, and your […]
A recession appears inevitable in many parts of the world, but history shows that your business doesn’t have to suffer. During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of companies that performed badly and the 9% that thrived. What did the strong performers do differently? They doubled down on […]
In the current climate, many organizations are looking at ways to diversify their revenue as a way to ensure business continuity, growth, and agility as the market fluctuates wildly. That has led many business leaders to wonder how to create another revenue stream that aligns with their existing product or service. A key way to […]
When you look at a successful STM community, it can seem as though it has sprung up by magic. The audience is engaged and interacting, conversations are happening, users are networking…it’s all there: a thriving, exciting community. If you’re looking to those communities – like Springer Nature’s – and wondering why your own has yet to reach […]