Community Marketing: What is it & how it helps organizations
Community Marketing

Community Marketing: What is it & how it helps organizations

Unlock the power of online communities for B2B engagement with our exclusive Community-Led Growth Ebook. Download it now.  Today’s customers want more than transactions from the brands they deal with.  This rings true across both B2C and B2B. People want to be a part of something bigger, for their identity to align with the brands […]

Retention is the foundation for growth
Community Marketing

Retention is the foundation for growth

If you work in the subscription economy, you already know that churn is the single biggest threat to your company’s growth. The cost of customer acquisition has risen by 50% since 2015, while a brand that sees only 2.5% churn will be 50% bigger than one with 5% churn after 5 years. This gives brands a clear […]