How Winmark built a global online C-Suite community to deliver value during uncertain times
Winmark is a world-leader in C-Suite networks, enabling business leaders to improve the governance, performance and sustainability of their organizations. Their professional member networks provide a space for C-Suite leaders to meet, share knowledge, network, and promote best practices. Winmark’s executive education academies develop and empower executives across industries and functions.
The network had always wanted to shift to digital, but the coronavirus pandemic and associated global shutdown accelerated this need. Winmark required an online space where its members could continue to meet, where it could host events and masterclasses, and that gave the network greater resilience against future continuity threats.
Winmark, therefore, turned to Zapnito to move its C-Suite community onto a new digital space.
The Winmark online community needed to be as intuitive as possible, with content surfaced as soon as members login. It needed to foster communication between the different C-Suite groups. Winmark wanted to emulate a roundtable event in which members could share ideas, challenges, best practices – and where content could be cross-fertilized across groups.
Be sure to watch the full interview with Winmark CEO and Co-founder, John Jeffcock and Zapnito CEO and Co-founder, Charles Thiede.
Zapnito did a fantastic job of getting up to speed and it was also clear to us that Zapnito had the whole process pre-mapped. In that way, they’d already done the hard work for us.John Jeffcock CEO and Founder
The Winmark online community provides a digital, secure space for its members, at a time when physical meetings aren’t possible. It also creates a more accessible way of connecting members, without geographical or time restrictions.
Winmark anticipates that the community will experience rapid growth over the next year. Most importantly, this growth and the development of the platform will be 100% led by the people that matter most: the members.