When should I think about building a community? What tips and tricks should I know? What does success look like? What tech do I need? In the latest B2B Marketing Podcast, I answer all of these questions and more as I sit down with B2B Marketing’s Deputy Editor, Lucy Gillman, for a deep dive into […]
Online communities are evolving – are you keeping up with your audience’s expectations? When people think ‘community’, they often think of social media, but it isn’t the only option – or even the best one. Social media platforms are a good way to make initial connections and explore interactive brand experiences with an audience, but […]
Communities are in the spotlight at many organizations thanks to the growing focus among business leaders on how to improve community engagement. So there’s now a laser focus on communities with 88 percent of executives feeling positive about their brand communities. Yet, that piles on the expectations. To meet these, community managers need to consistently show positive […]
Access our Collective Intelligence whitepaper here. What is collective intelligence? Collective intelligence is what drives us to keep innovating as a species. But what does this mean, and how do online communities help bring it to life? Some of the greatest innovations of our time are here because of collective intelligence. The Oxford English Dictionary, […]
During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of public companies that performed badly and the 9% of companies that flourished. On average, they outperformed competitors by at least 10% in sales and profit growth. What sets them apart? According to Walter Frick, writing in HBR, adopting the […]
In January 2020, Google announced plans to phase out third-party cookies on their Chrome browser by 2022. Though this date has since been moved back to 2023, Chrome’s 69.28% share of all web browser traffic meant the announcement served as a death knell for the cookie – as well as a stark warning to the publishers who rely […]
The opportunity for trusted brands to leverage their ‘experts on-demand’ is there for the taking.
This report was originally published on b2bmarketing.net. Download the full report here. Social media has reached saturation point. Connecting with customers and building brand loyalty is no longer viable in this sea of noise. Brands that spent years building their communities on these channels have realised they are at the mercy of an algorithm, with no ownership of […]