Everything you need to know about online communities
Community Management

Everything you need to know about online communities

For decades, community has been the heart and soul of the internet. Trends come and go, but one constant is our desire to connect with others around the world. Today, as our trust in traditional sources of online community continues to be eroded by misinformation, commercialization, and abuse, internet users are abandoning social media in […]

Online Community Trends 2023: Insights & Predictions
Community Management

Online Community Trends 2023: Insights & Predictions

In many ways, 2022 was a year of widespread resetting. Societal, Governmental, economic, and technological changes brought about new opportunities and challenges for business leaders. In 2023, we will see a more pragmatic approach with organisations consolidating the many shifts made in 2022, into long-term business operations (the rise of hybrid work is a good […]

Community hub: introducing our network for collaboration
Community Management

Community hub: introducing our network for collaboration

Community managers obviously understand the power of online communities for knowledge sharing and networking. But how to actually see and prove the value of online communities for business growth?   The answer to that question and many more can be found in Zapnito’s new online community. A place centring on community-led growth. There you will find […]

Top 8 community growth strategies for 2023
Community Management

Top 8 community growth strategies for 2023

Your customers are your best marketers.  In fact, the Nielsen 2021 Trust In Advertising Study showed that 88% of consumers trust recommendations from people they know, above all other forms of marketing messaging.  Thanks to the digital age, those we ‘know’ have grown significantly in scope. We’re connected to 1000s of people everyday.  Combine that […]

How online communities harness collective intelligence
Community Management

How online communities harness collective intelligence

Access our Collective Intelligence whitepaper here. What is collective intelligence?  Collective intelligence is what drives us to keep innovating as a species. But what does this mean, and how do online communities help bring it to life? Some of the greatest innovations of our time are here because of collective intelligence. The Oxford English Dictionary, […]

Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast
Community Management

Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast

At a point where online communities are becoming essential to the marketing mix, Zapnito’s CEO Charles Thiede joined David Rowlands, Head of Content at B2B Marketing, to discuss how B2B businesses can leverage online communities. Here’s a snapshot of everything they spoke about. Cutting through the noise Charles began the discussion by setting out the need for […]

Strategies for building strong online communities
Community Management

Strategies for building strong online communities

”Culture is the name for what people are interested in, their thoughts, their models, the books they read and the speeches they hear’‘ – Walter Lippmann Think about the best communities you’ve come across, what do they have in common? They could do a number of things, like unite a group of people around a […]

11 best practices for retaining customers
Community Management

11 best practices for retaining customers

“It’s cheaper to retain an existing customer than to attract new ones” is an adage as old as marketing itself and it’s given rise to a host of customer retention practices. But which practice helps a company retain customers effectively? That’s what we’re setting out to explore in this piece on retention best practices. Customer […]

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