In many ways, 2022 was a year of widespread resetting. Societal, Governmental, economic, and technological changes brought about new opportunities and challenges for business leaders. In 2023, we will see a more pragmatic approach with organisations consolidating the many shifts made in 2022, into long-term business operations (the rise of hybrid work is a good […]
Community-led growth describes a way of making an online community core to your business growth and it’s getting more attention thanks to its proven results and cost efficiencies. Because of this, we’ve started a series, speaking with industry experts to get their perspectives and tips for community-led growth. First up, Neil Morgan of CMO […]
Community managers obviously understand the power of online communities for knowledge sharing and networking. But how to actually see and prove the value of online communities for business growth? The answer to that question and many more can be found in Zapnito’s new online community. A place centring on community-led growth. There you will find […]
Sustainable, long-term business growth is something that all senior leaders strive for, but it’s not an easy thing to crack. There’s no surefire formula for instant success in the business world but making an online community core to your efforts is a great start. Community growth is a business trend that’s getting more attention these […]
Access our Collective Intelligence whitepaper here. What is collective intelligence? Collective intelligence is what drives us to keep innovating as a species. But what does this mean, and how do online communities help bring it to life? Some of the greatest innovations of our time are here because of collective intelligence. The Oxford English Dictionary, […]
Your community can be the key to growing your business, but only if you are able to effectively guide your members from Acquisition to Adoption, Retention to Advocacy. Join Zapnito’s CEO and Founder, Charles Thiede, and other community leaders for an exclusive workshop on how to make sure your business has the foundations in place […]
At a point where online communities are becoming essential to the marketing mix, Zapnito’s CEO Charles Thiede joined David Rowlands, Head of Content at B2B Marketing, to discuss how B2B businesses can leverage online communities. Here’s a snapshot of everything they spoke about. Cutting through the noise Charles began the discussion by setting out the need for […]
Why do people use your B2B community? Is it a nice to have – a place to browse content and dip into conversations when they (rarely) have a spare moment at work? Or is it a must-have – a go-to source of knowledge, support and peer-to-peer advice that makes their job that bit easier? A […]
”Culture is the name for what people are interested in, their thoughts, their models, the books they read and the speeches they hear’‘ – Walter Lippmann Think about the best communities you’ve come across, what do they have in common? They could do a number of things, like unite a group of people around a […]
In a three-part webinar series, we’ve been discussing everything knowledge leaders need to know about online communities and how they can drive new growth. In the first webinar, we looked at online community management with Richard O’Connor, CEO of B2B Marketing, and Neil Berry, Global Head of ABM at Atos. We built on this with […]
“It’s cheaper to retain an existing customer than to attract new ones” is an adage as old as marketing itself and it’s given rise to a host of customer retention practices. But which practice helps a company retain customers effectively? That’s what we’re setting out to explore in this piece on retention best practices. Customer […]
A recession appears inevitable in many parts of the world, but history shows that your business doesn’t have to suffer. During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of companies that performed badly and the 9% that thrived. What did the strong performers do differently? They doubled down on […]
