Everything you need to know about online communities
Community Management

Everything you need to know about online communities

For decades, community has been the heart and soul of the internet. Trends come and go, but one constant is our desire to connect with others around the world. Today, as our trust in traditional sources of online community continues to be eroded by misinformation, commercialization, and abuse, internet users are abandoning social media in […]

Announcement: Zapnito and Springer Nature extend partnership
Knowledge Communities

Announcement: Zapnito and Springer Nature extend partnership

Zapnito announces that global academic publisher, Springer Nature will be expanding its 7-year partnership with the all-in-one platform provider, built to power community led- growth. Charles Thiede, CEO and Co-Founder of Zapnito, adds: Springer Nature has always been ahead of the curve in terms of innovation, and really illustrates what’s possible with online communities. They’ve […]

A virtuous cycle: Building a sustainable foundation for customer advocacy
Knowledge Communities

A virtuous cycle: Building a sustainable foundation for customer advocacy

In today’s always-on culture, word literally travels instantly. Whatever your customers are saying about you can spread beyond their friends and family, across the world, with just a few clicks. That’s why customer advocacy is so important, especially for knowledge brands that largely rely on their reputation as experts to find new customers and grow […]

In the pipeline: the role of B2B communities in decision making
Community Marketing

In the pipeline: the role of B2B communities in decision making

By 2025, 80% of sales interactions will occur in digital channels, according to research by Gartner. Some are calling it a ‘digital doomsday’ – but for others, it’s an opportunity. For B2B brands with an active digital presence, there are countless ways to create a thriving pipeline through online interactions – and online communities are […]

Strategies for building strong online communities
Community Management

Strategies for building strong online communities

”Culture is the name for what people are interested in, their thoughts, their models, the books they read and the speeches they hear’‘ – Walter Lippmann Think about the best communities you’ve come across, what do they have in common? They could do a number of things, like unite a group of people around a […]

Do B2B media brands need an online community?
Knowledge Communities

Do B2B media brands need an online community?

It’s a tough time for B2B media and the information industry. Advertising budgets are declining and editorial staff are shrinking, yet they are expected to continue to reinvent and evolve their offering, adding new digital features to keep their audience engaged and interested. B2B media teams are increasingly expected to do more, with less – […]

Five trends that membership associations should know about
Knowledge Communities

Five trends that membership associations should know about

The way that members interact with membership associations has been evolving since the birth of the Internet. The Covid-19 pandemic caused another significant shift in member and association relations with 47% of associations reporting a decline in membership in 2021. Now, with many individuals and organizations facing budget cuts and economic volatility, there is yet […]

7 Reasons Online Member Communities Have Become Associations’ #1 Benefit
Knowledge Communities

7 Reasons Online Member Communities Have Become Associations’ #1 Benefit

What would make someone join an association today? That’s a question many association leaders are asking themselves, particularly as tightening budgets have many members scrutinizing the value they’re getting from their associations. Make no mistake, there’s a lot behind the decision to join (and remain) with an association. Tapping into this desire is the key […]

Using online communities to inspire loyalty and innovation in membership organizations
Knowledge Communities

Using online communities to inspire loyalty and innovation in membership organizations

Belonging to something bigger than yourself is powerful. Membership organizations that tap into our intrinsic need to belong and share knowledge, are building thriving, loyal membership bases. It’s a dynamic that Abraham Zaleznik, a leading scholar in organizational psychodynamics once recognized, when he stated, “Innovation grows out of membership and a sure sense of responsibility […]

How to attract the next generation of membership
Knowledge Communities

How to attract the next generation of membership

Millennials expect to create a better future, using the collaborative power of digital technology. Mal Fletcher, futurist. Many associations are seeking out younger generations to cement their future membership, and yet, like many organizations, they cannot figure out how to connect with them. Millennials and Gen Z are unlike any generation that came before. They […]

1 / 2