The Zapnito brand didn’t stand out. Here’s how we fixed it. At Zapnito, we once assumed that our distinctiveness would naturally shine through. Our product and strategic support has helped many leading B2B brands to build successful online communities, built around knowledge sharing. This (we believed) is how and why people would remember us. Today […]
Check out the complete guide on community-led customer retention at Zapnito’s Community. It is free to register! Winning new business. There’s no feeling like it. But just as—if not more—important is keeping that business. If you can’t retain customers, you’ll never grow. It’s like pouring sand into a bucket with holes. And eventually it can […]
Member engagement and retention is always a top priority for online communities. After all, it’s great to attract new members but to increase membership long-term, you need to make sure your members stay around. That’s where having a member engagement plan can pay off for your business performance and community growth. Why member engagement matters […]
Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. 1. It’s too difficult to monetize One of the biggest ROI challenges facing community- based marketing is striking the balance between creating a burgeoning, value-add community, while also pulling in the revenue to keep it going. Sway […]
