In a three-part webinar series, we’ve been discussing everything knowledge leaders need to know about online communities and how they can drive new growth. In the first webinar, we looked at online community management with Richard O’Connor, CEO of B2B Marketing, and Neil Berry, Global Head of ABM at Atos. We built on this with […]
Member engagement and retention is always a top priority for online communities. After all, it’s great to attract new members but to increase membership long-term, you need to make sure your members stay around. That’s where having a member engagement plan can pay off for your business performance and community growth. Why member engagement matters […]
Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. 1. It’s too difficult to monetize One of the biggest ROI challenges facing community- based marketing is striking the balance between creating a burgeoning, value-add community, while also pulling in the revenue to keep it going. Sway […]
