The road to creating an expert STM community might be littered with pitfalls, wrong turns and long, meandering detours – but we all know the reward is worth it. By turning readers into paid subscribers, STM publishers have an opportunity to connect with their readers, convert participation into commercial opportunities, and gather the data they […]
Online communities are growing in popularity. From brand communities to customer support, increasingly we are moving away from broad, social networks, and seeking smaller, niche spaces to connect. A study found that 76% of internet users visited an online community of some kind – a number which is increasing year after year. Yet there is […]
Online communities are growing in number and in popularity – a trend which is set to continue over the next decade. But building an online community and attracting an audience is not something that happens overnight. To guarantee the best results for your community and ensure steady ROI, you need to build on solid foundations. Planning […]