Every brand has a community. Whether you have 10 customers or 10 million, there are people out there who hold a passion for what you do and would love to share it with the world. Activating the connection power of these people, placing them front and center and empowering them to share that passion with […]
Communities are in the spotlight at many organizations thanks to the growing focus among business leaders on how to improve community engagement. So there’s now a laser focus on communities with 88 percent of executives feeling positive about their brand communities. Yet, that piles on the expectations. To meet these, community managers need to consistently show positive […]
Your customers are your best marketers. In fact, the Nielsen 2021 Trust In Advertising Study showed that 88% of consumers trust recommendations from people they know, above all other forms of marketing messaging. Thanks to the digital age, those we ‘know’ have grown significantly in scope. We’re connected to 1000s of people everyday. Combine that […]
