How can businesses thrive during a recession?
Community Marketing

How can businesses thrive during a recession?

During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of public companies that performed badly and the 9% of companies that flourished. On average, they outperformed competitors by at least 10% in sales and profit growth. What sets them apart? According to Walter Frick, writing in HBR, adopting the […]
How to build an online community platform
Community Management

How to build an online community platform

“No business does business alone. We win together as a community.”  Those are the words of SAP CEO Christian Klein at an event in 2021. He went on to say that some of the greatest challenges of our time – the pandemic, climate change, and navigating disruption – would be better solved by connecting with […]