Posts tagged "customer retention"

“It’s cheaper to retain an existing customer than to attract new ones” is an adage as old as marketing itself and it’s given rise to a host of customer retention practices. But which practice helps a company retain customers effectively? That’s what we’re setting out to explore in this piece on retention best practices. Customer […]

Online communities are growing in popularity. From brand communities to customer support, increasingly we are moving away from broad, social networks, and seeking smaller, niche spaces to connect.  A study found that 76% of internet users visited an online community of some kind – a number which is increasing year after year. Yet there is […]