Member engagement and retention is always a top priority for online communities. After all, it’s great to attract new members but to increase membership long-term, you need to make sure your members stay around. That’s where having a member engagement plan can pay off for your business performance and community growth. Why member engagement matters […]
All eyes are on online communities. According to the State of Community Management 2022, the pandemic and resulting societal, financial, and business changes, have shone a spotlight on communities (and the opportunities they offer) among C-Suite executives. Now, 88% of senior executives are supportive of the community programs in their organization (up from 56% in […]
Unlock the power of online communities for B2B engagement with our exclusive Community-Led Growth Ebook. Download it now. Today’s customers want more than transactions from the brands they deal with. This rings true across both B2C and B2B. People want to be a part of something bigger, for their identity to align with the brands […]
This report was originally published on b2bmarketing.net. Download the full report here. Social media has reached saturation point. Connecting with customers and building brand loyalty is no longer viable in this sea of noise. Brands that spent years building their communities on these channels have realised they are at the mercy of an algorithm, with no ownership of […]
