Audiences to Subscribers: A Publisher’s Guide to Expert Communities

It Takes More Than Content To Turn Audiences Into Subscribers. It Takes A Community.

Grow and retain subscriptions without losing them to churn. Convert free readers to paid subscribers and acquire first-party data.

Engagement

Subscribers are no longer happy to just consume content. In order to convert free readers into paid ones, brands must offer an experience that includes learning, networking and expert access.

Retention

Create a sticky user experience, drive active participation and deliver knowledge that makes audiences better at what they do. Engaged subscribers are more loyal, and less likely to churn.

Growth

Your audience is 4 times more likely to buy if they are referred by a peer. Put your subscribers front and center and bring them together with prospective ones, so they can advocate on your behalf.