Community- Led Growth guide

How to make online communities your competitive advantage and help you on business growth.

The team at Zapnito has codified their decades of collective experience helping companies drive Community-Led Growth with the right combination of platform and strategy. This playbook and accompanying strategic worksheets will help you map how your business can power acquisition, adoption, retention and advocacy through community.

Get started with community-led growth:

  • Identify your company network
  • Defining your value proposition

Mapping community pathways:

  1. Acquisition to Adoption
  2. Adoption to Retention
  3. Retention to Advocacy
  4. Advocacy to Acquisition

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