Network Effects: Unlocking Growth in Publishing

How publishers can create new value for authors and readers

“The power of content is increasingly overwhelmed by the power of user connections.”

An uphill battle

It’s an uphill battle to grab attention and retain readers today. Publishers stand to lose $10 billion in ad revenue in a post-cookie world.

Connected content

The quality of a product or content is not enough
to guarantee success in the digital age. Instead, creating content that enables connections between audiences, products, and business functions.

A trump card: community

Publishers need to find ways to harness what they already do well – content, trusted brands – and turn it into something more connected.